Since 1926, FreiLacke has been writing a story that shows how closely regional cohesion in the Black Forest and international innovative strength can be linked.

What company founder Emil Frei senior started 100 years ago as a paint wholesaler in difficult times is now a globally sought-after industrial company with over 650 employees. The formula for success back then – being close to the customer – remains deeply rooted in our DNA to this day.

From the first powder coatings and rapid expansion during the economic miracle years to international expansion and the construction of the new Product Technology Centre (PTC), FreiLacke has constantly reinvented itself. Today, we are one of the few manufacturers to offer all relevant coating technologies as innovative system solutions from a single source.

Discover how we overcome challenges, how our family culture lives on from generation to generation, and why our success is based on a simple principle: “It’s all about people. They are the core of our formula for success – then and now.”