100 years of FreiLacke – 100 reasons to do good

FreiLacke looks back on 100 years of company history – characterised by innovation, development and success based on partnership.

This special anniversary is an occasion not only to look back, but also to consciously look ahead: with responsibility for the region and for the people who make it what it is.

In its anniversary year 2026, FreiLacke is sending a strong signal for social commitment. Over a period of twelve months, a total of twelve social projects will be supported and implemented under the campaign name “AKTION 100”.

Each project has a special connection to the number 100 – creative, surprising and with a clear message: solidarity and appreciation.

Hands of mother and daughter holding each other on field

child's hand over old man's hand holding a cane.

Hungry dog with sad eyes is waiting for feeding in home kitchen. Adorable yellow labrador retriever is holding dog bowl in his mouth.

The details of each project will be revealed on a monthly basis. One thing is already certain: the focus will be on social initiatives, associations, institutions and people who deserve support or who can be made truly happy by a good deed. Regional relevance plays just as important a role as sustainable commitment.

Each month, the currently supported project is presented and made visible – as part of an anniversary year that has an impact far beyond the company itself.

January

100 food donations for the Donaueschingen animal shelter

At the Donaueschingen animal shelter, six full-time employees, one part-time employee and two trainees are currently working to ensure the welfare of the animals. Many of them have additional qualifications, e.g. as dog trainers, and are also active outside their working hours – for example, in rescue dog teams or in searching for African swine fever carcasses. This extraordinary commitment deserves great respect.

Currently, 66 animals are being cared for at the shelter, including 18 dogs and 48 cats. Small animals are also regularly part of the care programme.

As part of the first sub-project, “ACTION 100 – 100 good reasons to do good”, FreiLacke provided 100 animal feed donations for these animals – as a token of appreciation for the valuable work carried out by the entire team on a daily basis.

The donation was handed over by Thomas Vetter and Daniela Grätsch, members of our FreiLacke DO Team (Development & Orientation Programme), which organised the implementation of all 12 campaigns in close cooperation with the marketing department.

We hope that this campaign will also continue to draw attention to the important work done by the animal shelter. Support is always welcome – for example, we are currently looking for construction companies to rebuild the car park, but so far we have unfortunately received mostly negative responses.

Further information on the work of the animal shelter:
www.tierheim-donaueschingen.de

We wish all animal residents bon appétit and, above all, a safe, warm and loving home for the future.